21st Century Marketing: How The Kovacs Connection Sets Your Home Apart to Sell

It can by mind-bending to think about how quickly technology is changing the way we live. When we pull out an iPhone, we may assume they have been around forever, but actually, Apple released ads touting the iPhone in June of 2007. That’s only been 10 ½ years!

And Facebook? It was launched 14 years ago by Mark Zuckerberg, along with his fellow Harvard College students and roommates. Now Facebook has 2.2 billion monthly active users and the company has assets of $84.5 billion US$.

Speaking of Facebook, it bought Instagram in 2012. Instagram, with its videos, direct messaging and advertising now has more than 400 million users.

Suffice it to say that technology has completely changed the way we interact with the world, and that includes how potential homebuyers want to interact with seeing properties on the market. At The Kovacs Connection, we love showing houses to potential buyers, but we back that up with a strong arsenal of new technology that can help you get your home noticed quickly. We market your home with the newest and most effective forms of digital marketing to reach buyers where they want to be reached: 24/7, with detailed information and images at their fingertips, in order to get you the sale you want!

First Things First: Set Your Home Apart From the Rest

The Kovacs Connection provides exceptional home staging, where we:

  • Restyle and organize
  • Provide interior design
  • Create a comfortable, livable space

Let’s Fly Away

We use drone videography to showcase your home in location to your neighborhood. This is particularly important for out-of-town buyers who want to see where they will be in relation to the rest of the neighborhood, and their new community. It gives a bigger picture to the potential homebuyer and we find it invaluable.

I’m Ready for My Closeup

We also work with fantastic photographers who specialize in real estate photography. They provide customer high quality photos of the different areas of your home, allowing potential homebuyers to visualize themselves in the space, and create interest about seeing the property in person.

The Third Dimension

At The Kovacs Connection, our team works to create 3D tours of your home, which is the latest in real estate marketing technology. Now, a potential buyer out of town, or who is too busy to spend days looking at properties can get a sense of your home by just utilizing a few clicks on the computer. We have found that can create an immediate emotional connection that can put your property on the top of their “Must See” list.

Let’s Be Social

Remember our discussion about social media? We utilize the latest social media marketing techniques to make sure we expose your property to a new audience. That way, we can target custom audiences who are most likely to buy your home!

We love assisting our clients and friends as they work to sell their properties in Orange County. Contact us and allow our team to serve you when you are ready to sell!