How Marketing Your Home Will Help You Sell Faster!

For most of the working class, the biggest asset they own in their life is their home. And when times get good for us, the next asset to invest in is usually a bigger home! For most of us, the sale of our current property is the number one factor in the purchase of a new one.

A lot is riding on it, and if your house is not going for a good price, then there may have to be a change of plans. This is why properly marketing your home is crucial!

It’s not just the price but the timing too. If your old house doesn’t sell within the decided time frame, you may not be able to make the payment on a new house, and someone will beat you to it. So before you start a down payment on a new place, you need to settle payments and other things at your old place.

In comparison, buying is much easier than selling. When you buy, you have in mind what you want, but when you sell, you need to dig deep to find that sales pitch, which not everyone is good at. This is where realtors come in. They have professional sales experience which will sell your home faster!

Here are a few tips on marketing your home that will better your chances of a quick sale:

1. Beautify What You Are Selling.

Photo By Shutterstock/ronstik


A thorough cleaning and a well-maintained house will always sell faster. A fresh coat of paint or any other small renovation which brings your home in simply ‘move-in’ condition will guarantee a quick sale.

2. Photograph Your Home.

If you aren’t that familiar with a camera, then let a professional do it. Get some good shots and market your home online for a quicker sale. Most real estate agencies do the job themselves.

3. Find The Right Real Estate Agent.

There are tons of real estate agencies, but not every agency can get your work done for you. Yes, it is a tad bit pricey than just doing it yourself, but there is a good chance that they will get you your price for a small commission.

Photo By Shutterstock/goodluz


4. Set A Reasonable Price.

This is a no-brainer. You can get a real estate evaluation done and then set your price, and a realtor will give you an idea of what your property can fetch you.

5. Get To Know The Real Estate Market Conditions At The Present Time.

Where the housing market stands plays a huge role in making a sale. Perhaps there may be a better time for marketing your home. This is why a professionals’ opinion will be valuable.

One thing that you need to do before you hire a realtor is this: research your real estate agent thoroughly. In a world of social media, it is not hard to dig around for feedback and reviews. Make sure the agency you hire has a good percentage of successful sales, happy clients, and the competency to market your home well.

Another benefit of hiring a realtor is to delegate the tedious task of handling all the paperwork. So if you don’t have the time, you can just hire a realtor who will manage all of that for an all-inclusive fee while you enjoy packing up, saying goodbye to your old home and move into your new one.

Make It Happen In One Call!

If you need any advice on marketing your home, feel to call us at 949-350-0146, or you can email us as well at We have plenty of tips to help you and several services to offer!

How to Photograph Your Home for Sale in Coto de Caza

Learning how best to photograph your home for sale in Coto de Caza is probably the most important thing you can do after finding a good realtor. Granted, a good realtor should have a photography staff already on hand, but knowing how to best showcase your home if you’re putting up your own pictures is important.

There are some very quick and easy tasks that you can set out to do today that will hopefully give you a spike in interest as soon as you post your incredible photographs.

  1. Highlight the Space and Lighting

Optimizing your home for the most available light and space isn’t just important for the showings. Opening up and lighting the rooms of your home for sale in Coto de Caza is one of the most talked about and stressed points of photography.

Getting rid of or packing up some of your belongings to cut down on clutter is a huge help when you are behind the camera. It exaggerates the space in a home when fewer objects are cluttering up a shot.

Also, lighting is important and the best light you can have is natural light. If you have windows, get them open and unobstructed for your photo shoot. In the case of rooms with poor or no natural light, bright bulbs and a great flash will help create the same effect!

  1. Don’t Use Effects

Instagram has taught us that the filters and effects are the best things you can do to gain notoriety. Unfortunately, this doesn’t apply in real estate photography.

You want things looking as open and lit up as possible, but you don’t want to use artificial effects to do it. That includes using effects like the fisheye or wide lenses.

When you view a home online and it looks absolutely massive due to a wide lens or fisheye effect, and see that it is much smaller in person, you’ll be disappointed. Disappointment leads to buyers feeling lied to, and a lied to buyer is no longer a buyer.

False advertisement is one of the largest deterrents to a prospective buyer because it opens up a whole host of other questions about your credibility.

“If they’re willing to lie about the size of the house, I wonder if they’re lying about the condition of the foundation.” Replace foundation, with pipes, water heater, and anything else you can think of and that’s what is going on in the buyers’ mind.

Don’t sabotage your chances of selling your home by trying to present it as something that it isn’t. Instead, be honest and forthcoming about your home’s size. Just because it may be smaller, doesn’t mean that you can’t highlight other aspects of it. Tell them about the proximity to the beach, parks, schools, and how Dave next door has the best Super Bowl parties!

These are the things that sell a small house, the truth about how amazing it is to live near all the amazing things and people nearby.

  1. Hire a Professional

If you aren’t a professional photographer, chances are you aren’t going to be able to give your home the fair shake it deserves. When I go to weddings, I think my photographs are great!

Then I see the professional photographs and I quietly start deleting most of my photos off of my phone. The pros don’t just have better equipment, they are better versed in getting the best angle and lighting for any situation.

Even going through a photography course doesn’t mean that you’re magically going to take incredible photos. The difference between you and the professionals come down to one huge difference: tons and tons of experience!

When your job is to take photos, you do it very well. When you have an Instagram, you think you take pictures very well, but really, no one really does except the pros.

  1. Go 3D!

Having 3D images of your house may not be entirely the same as getting a photograph of your home for sale in Coto de Caza, but it is definitely something you should look into! Going 3D gives the buyer an opportunity to step inside your home without ever having to leave theirs.

This is something that has been proven to increase buyer interest, and it is starting to become more and more common. Because of this, some people don’t even consider going to look at a home unless they can do a 3D walkthrough of your home first.

Help is On the Way!

If you want to photograph your home for sale in Coto de Caza, be sure to get the Kovacs Connection on your side! If you need any advice or tips, feel to call us at 949-350-0146, or you can email us as well at We have many tips to help you and several services to offer!