Marketing Your Home in Coto De Caza To Make It Stand Out!

Today, marketing your home in Coto De Caza using the newest digital marketing methods will give you the edge. It will also set your home apart, which will allow you to sell more easily.

Real estate marketing is changing in a big way today; gone are the billboards, the printed ads showing off your house and the direct mail.

It just doesn’t work like it did in the past.

Those who live in Coto de Caza know that their houses have a lot going for them because they are located in one of the most expensive and historic parts of Orange County.

Apart from luxury living, there are other exciting opportunities such as hiking, horse trails, parks, and pools. The question though is how to make your home stand out from the rest.

4 Ways to Increase Interest in Your Home


Sometimes even the most quality items can cause a home to look cluttered. Solid advice for marketing your home in Coto De Caza is to look at your house from the buyer’s eyes. Too many items can make spaces look and feel cramped.


Today, adding extra colors is considered as neutral when they work well in a setting. However, many times, the appeal of a house deteriorates when there are overly bright colors. Go with warm and inviting colors rather than striking ones.

This includes the outside of your home. Getting the best first impression means giving the outside a fresh paint job. This cleans and modernizes your home from the first moment they lay eyes on it.

If you want to change colors completely, you can even try the virtual paint programs. Many paint manufacturing websites have them for free use.


Sometimes, even colors can be overlooked if there are art pieces placed in strategic areas throughout the home. Many people find themselves being “warmed” to a house by the lovely artwork. They start imagining the artwork in their new home, your old one!

Use art to its full advantage, mixing themes and styles. The appeal to the eye often causes more interest toward your home.

If you do not own a lot of artwork, and you want to buy some, you should ask for assistance from your realtor to know where and how to place it. Keeping it classy and appealing and making sure that you will want it to go in your new home is a good guideline to follow while you’re making your selections.


People who do research home staging tips claim that odd numbers make a better sale than even numbers when considering item placement. It’s hard to believe because most items come in even numbers. However, research shows that the eye is more attracted to an odd number of arrangements in the house.

Lighting is extremely important when it comes to staging, remember that some buyers will hit the streets to view your home and neighborhood at night. Installing light fixtures to enhance the ambiance of the home and modernize the exterior of the house in the day can do wonders!

What Marketing Your Home in Coto De Caza With Us Entails

  • Excellent home staging where we will make your home a space that people will want to live in. Through restyling, organization and top interior designs, we will create the most appealing version of your home for potential buyers.
  • Application of Drone videography which will show your entire property, showcasing the buyer the neighborhood in which they will live and offer valuable insights on what it will be like to live in your old home.
  • Real estate photography will allow buyers to imagine themselves living in their new house via high-quality photography.
  • 3-D tours will be created for buyers to “walk” through their new home and connect with it digitally.
  • Marketing on social media which will give your home exposure to a much larger audience.
  • Optimization of Trulia, Zillow, Redfin, and Realtor which is where most people are looking for property online.

Marketing your home in Coto De Caza can ease things up a great deal if you are in the best hands possible; ones that will solve your every problem and question.

We’ll help You!

If you want to market your home and you need more tips, feel free to call us at

949-350-0146 or you can email us too at Selling and marketing your home in Coto De Caza can be easy with the Kovacs team on your side!

5 Signs You Are Terrible at Marketing Your Home

Buying and selling property is so common nowadays that you can find houses for sale in newspaper advertisements or even on Facebook. The price of a property may be a large factor in whether you’re able to find a buyer.

Nonetheless, marketing plays a huge role as one of the deciding factors, and you just might be doing it all wrong! Read on to find out why you may be bad at marketing your home.

1. Using a badly photographed image of your home

Have you ever seen a blurry picture of a house and thought to yourself “I would love to buy this house”? Probably not.

Most potential buyers generally do an online search of houses they would like to buy in certain neighborhoods. The first thing that would catch their attention is visuals. A good photo is crucial if you intend to make a sale anytime soon.

A good photo is not necessarily just a high-resolution photo, though it helps a lot. You also have to photograph various parts of the house.

Prospective buyers want to see not just the front or the back of the house, but also the bedrooms, the living room, the kitchen and even your swimming pool if you have one.

This is a real example of how you should market your house.

2. Failing to leverage social media

Digital marketing is, no doubt, one of the most efficient ways to sell anything, including your house. Instead of spending your time liking photos of cute puppies on Facebook, you should use Facebook as a platform in marketing your home.

There are a few ways to do this. You can join Facebook groups that are solely for buying and selling of property. More precisely, if your property is in California, you should find a specific group for properties in California. Doing so will get your house listed in the eyes of targeted prospective buyers.

Another way to market your home is through Facebook advertisements. A great thing about Facebook ads is that you can target an audience of your choice. This means that ads can even be displayed based on locality, which narrows down your audience. Furthermore, Facebook Ads is quite cheap to use. A mere $10 can get your post to reach thousands of users. If you want to succeed in selling your house, a small investment may be necessary.

3. Not putting a proper signage

Listing your home for sale on social media, or on websites like Craigslist is only one form of promotion. You should implement physical advertising as well. You would want your neighbors to know that you’re selling your home by putting on proper signs. Word of mouth spreads faster than you may think. You never know if your neighbors are itching to buy your house as an investment property.

Furthermore, signs can be a useful way of marketing your home, especially if there are people driving by the neighborhood looking for a new place to stay. Sometimes, all that you need to make a sale is the right timing.

4. Failing to perform home staging

Firstly, if you want your house to look favorable to potential buyers, you need to de-clutter. Listing your home for sale is only the first part. The next step is letting potential buyers view your home. If you wouldn’t want to buy a house that looks like a hoarder owned it, more likely than not, buyers won’t want to either.

Tidy up everything that does not look presentable. Rather than keeping everything, throw away items that you no longer need. As a rule of thumb, if you haven’t used it for a year or more, get rid of it.

Apart from getting rid of clutter, you should also get your house repainted and your interior done by a professional. Having a proper home staging done by a pro increases your chance of selling the house by a large margin.

5. Choosing the wrong real estate agent

Getting a real estate agent is the common thing to do if you have no idea how to sell a house or its procedures. However, not all agents act in your best interests. You need to find someone whom you can trust and rely on as you may need to work together for a few months.

It may be better to find an agent who has at least a few years’ experience though that’s not mandatory. You should interview several agents to determine who the best fit for the job is. You must also ensure that the agent has the requisite license issued by the relevant state.

If you happen to be looking to buy or sell property located in the Orange County, The Kovacs Connection might be the right agency for you. They employ a great marketing plan which includes drone videography, exceptional home staging, and social media marketing, amongst others.

Let’s Talk!

Marketing your home may seem daunting to first-timers. However, as long as you follow the right steps in marketing your house, you should be able to sell within a few months. Please call us at 949-350-0146 or email us at so we can help you today!