21st Century Marketing: How The Kovacs Connection Sets Your Home Apart to Sell

It can by mind-bending to think about how quickly technology is changing the way we live. When we pull out an iPhone, we may assume they have been around forever, but actually, Apple released ads touting the iPhone in June of 2007. That’s only been 10 ½ years!

And Facebook? It was launched 14 years ago by Mark Zuckerberg, along with his fellow Harvard College students and roommates. Now Facebook has 2.2 billion monthly active users and the company has assets of $84.5 billion US$.

Speaking of Facebook, it bought Instagram in 2012. Instagram, with its videos, direct messaging and advertising now has more than 400 million users.

Suffice it to say that technology has completely changed the way we interact with the world, and that includes how potential homebuyers want to interact with seeing properties on the market. At The Kovacs Connection, we love showing houses to potential buyers, but we back that up with a strong arsenal of new technology that can help you get your home noticed quickly. We market your home with the newest and most effective forms of digital marketing to reach buyers where they want to be reached: 24/7, with detailed information and images at their fingertips, in order to get you the sale you want!

First Things First: Set Your Home Apart From the Rest

The Kovacs Connection provides exceptional home staging, where we:

  • Restyle and organize
  • Provide interior design
  • Create a comfortable, livable space

Let’s Fly Away

We use drone videography to showcase your home in location to your neighborhood. This is particularly important for out-of-town buyers who want to see where they will be in relation to the rest of the neighborhood, and their new community. It gives a bigger picture to the potential homebuyer and we find it invaluable.

I’m Ready for My Closeup

We also work with fantastic photographers who specialize in real estate photography. They provide customer high quality photos of the different areas of your home, allowing potential homebuyers to visualize themselves in the space, and create interest about seeing the property in person.

The Third Dimension

At The Kovacs Connection, our team works to create 3D tours of your home, which is the latest in real estate marketing technology. Now, a potential buyer out of town, or who is too busy to spend days looking at properties can get a sense of your home by just utilizing a few clicks on the computer. We have found that can create an immediate emotional connection that can put your property on the top of their “Must See” list.

Let’s Be Social

Remember our discussion about social media? We utilize the latest social media marketing techniques to make sure we expose your property to a new audience. That way, we can target custom audiences who are most likely to buy your home!

We love assisting our clients and friends as they work to sell their properties in Orange County. Contact us and allow our team to serve you when you are ready to sell!

Seller’s Market: Ways to Sell Your Home For Top Dollar

Shoot Me On My Best Side

You’ve heard it said, ‘You never get a second chance to make a good first impression.’ That’s why if you are selling your home during the winter months, it helps if you have photos of your home at its best. Have you taken any pictures of your home when the flowers are blooming and the grass is green? If so, be sure your trusted real estate agent has seen them, in order to incorporate them into the marketing of your property.

As to photos of your interior, be sure they don’t have holiday decorations in them, as they will have a longer marketing shelf life come mid-January.

Clutter Be Gone!

You’ve got to get rid of the unnecessary stuff! You’ll have to do it when you move anyway, so why wait? Getting rid of clutter can help potential buyers see the real space available in your home. Don’t skip this step once you have decided to sell. Some people hire home stagers to declutter, and get your furniture in the exactly the right spot to showcase the ‘bones’ of your home. Your potential buyers need to envision themselves in the space, and your darling family photos need to be tucked away for now. Our experienced team of real estate experts can help you figure out what needs to go, or be stored, in order to show your home at its best.
Now Where’s My Paintbrush?

Once the clutter is gone, your real estate agent can help you assess what needs to be fixed before putting your property on the market. Is there chipping paint? Cabinet doors that don’t close well? Stained carpet? All of these, and other things, underscore a home that is not well-cared for. So do your bank account a favor, and invest in a little elbow grease time and handyman time to give you a better outcome at closing time!

Selling Your Home When The Price is Right

One of the biggest mistakes home sellers make is pricing their home too high for the market. If it is out-of-bounds with the comparable home prices in the area, buyers will pass it up, meaning your home sits more days on the market. More days on the market mean less interest in the property, or low ball offers when they think you may be desperate. That’s why our team at The Kovacs Connection takes all the variables into consideration when discussing the price of your home. You want a good, fair price for your home, and we can help you get it!

Don’t Forget Curb Appeal in the Winter

If you’ve taken pictures of your home during the most beautiful times of the year, that’s great, and will be a bonus to people checking out the agency’s website listings. But don’t forget about curb appeal. If a buyer is interested in your home, he or she may drive past it soon. So be sure your property looks well taken care of. Shrubs need to be trimmed, any weeds pulled, if there are hearty flowering plants like pansies or ornamental kale to plant, they can bring a freshness and color to your entryway.

Illumination Can Be a Deal Maker

Remember, most people coming to see your home will see it after work, which in the winter time means coming at dusk or after dark. If your home’s exterior is dark it will be a ‘turn off’ for the potential buyer. Make sure your exterior lighting is inviting, and illuminates the walkways to make it easy for your buyers to approach the property ‘in its best light.’ You can buy solar-powered lights that you can strategically place next to the steps up to your home that is a luminescent ‘welcome mat’ to your property.

Go Get Some Coffee

Finally, your real estate team at The Kovacs Connection have honed their skills to showcase your property at its best. There is a tendency for some home sellers to stick around during showings. Don’t. It makes the potential buyer uncomfortable, as if they are interrupting you at home, and it can steer them away from giving your home the attention it deserves. So enjoy that cup of coffee and wait to hear what the potential buyers have to say!

4 Tips on Marketing Your Home in Rancho Santa Margarita

There are few things more important when selling a house than learning about marketing your home in Rancho Santa Margarita. Properly marketing your house is a game changer. A good marketing campaign can have your property sold in days instead of months!

We’ve compiled a few tips to help you get started in the right direction.

Get Online

It is said that up to 90% of all home buyers research homes online before ever going out and looking at one. It has been admitted by the online viewers that if a home’s online presence is weak, they won’t ever go to view it in person. That is nine out of 10 people you’re missing out on if you’re listing is not online!

What’s worse, if your listing is up but looks bad, those same nine people will move past your listing. You need to make sure that your listing has well-done pictures, and at least 6 or more to properly showcase the high points of your home.

One thing you need do is to make sure that you find a realtor that knows what they’re doing in when marketing your home. While interviewing realtors, it’s not a bad idea to check out their other listings to see what they’re doing for other clients.

Social Media Is Your Friend

Facebook is definitely the heavy hitter as far as social media is considered, especially for putting your listing up and spreading the word to people you may know that are looking for a new home. The reason that it is better than other forms of social media is that there isn’t a character count that you have to stay under and since it has been around so long almost everyone has it!

One tool that some people have incorporated in their posts is taking a video of their home and the environment to better give buyers an idea of the home and people in the neighborhood. It is successful because it personalizes the home by showing them the neighbors they’ll be living with and the cool things there are to do in the area. An exceptional video shows the home, the neighborhood, and things around the area that your family enjoys doing.

Always Be Accessible

Marketing your home in Coto De Caza is all about being accessible. So try to have your property fixed up and show ready at least during the daylight hours. This is crucial because the job market is changing and people are now becoming available at times that they weren’t able to be in years past. Being able to show your home off at virtually anytime makes you a huge threat to any competing houses in town.

We aren’t trying to push for you to be able to show your home in the middle of the night, but being more available than everyone else will do worlds of good for your selling speed.

Following Your Agents Advice

Let’s be honest; everyone wants to get a real estate agent to help them market and sell their home until they give you unpopular advice. This can come in many shapes or forms. Often your home needs to be fixed up, whether that means repaving your driveway or fixing up some structural damage. This is going to cost you some money to fix, which no one wants, but it will make you more money when you find the right buyer, and they aren’t deducting from your price for repairs that need to be done.

Another unpopular piece of advice to follow is getting rid of your prized possessions. The fact is that many people don’t like the same things that you might, and seeing a home covered in (sports décor for example) can be an instant turn-off. The worst part is that your home may have everything that they are looking for, but the decorations of your home have them making excuses as to why it won’t work out.

our realtor isn’t trying to get you to throw everything you love away just to sell your home, but packing it up in order to make a sale isn’t a bad idea. The personal touch here and there is great, but follow the advice on what your realtor thinks should stay and what should go because they are only doing it for your own good.

We Want to Help!

Call The Kovacs Connection at 949-350-0146 or email us at Debrakovacs@cox.net and we can help make your dream a reality. Marketing your home in Rancho Santa Margarita is what we do, and we will have your home featured the way it deserves to be!